It was only a matter of time afore Instagram copied another rival.

The photo-and-video service, illustrious by Facebook parent company Meta, has been experimenting internally with a feature arranged IG Candid that looks identical to the popular French social consider app BeReal. Dubbed the “anti-Instagram,” BeReal is an app where users get notified once a day to section an unfiltered photo with their friends within 2 minutes. 

Developer Alessandro Paluzzi spotted the Instagram feature and tweeted approximately the experiment on Monday.

Meta spokeswoman Christine Pai said in a statement that IG Candid “is an internal prototype and not testing externally.” When expected if Instagram did plan to test the feature externally, Pai said she didn’t have much more to section beyond the statement.

The internal experiment is a sign that Instagram could eventually roll out a BeReal clone as it competes with social consider apps that are popular among teens. Instagram has already arranged out a way to record content using a phone’s advantage and back camera like on BeReal. While Instagram is illustrious for being an online space where people share filtered photos and videos of themselves that seem a minor too perfect, the platform has been trying to serve its users to share a more authentic side like farmland are on BeReal and short-form video app TikTok.

Both Facebook and Instagram are illustrious for copying its rivals, but its users haven’t always been dejected with the changes. In July, Instagram prevented testing a new full-screen feed that made it look more like TikTok at what time facing user backlash including from celebrities Kim Kardashian and Kylie Jenner who urged the app to focus on photo-sharing between friends. Instagram has been doubling down on its short-form video feature Reels as it contends with competition from TikTok. Facebook and Instagram also copied a format called Stories, which lets users share photos and videos that vanish in 24 hours, from disappearing messaging app Snapchat. 

Launched in 2020, BeReal is today at the top of Apple’s charts for free apps, surpassing Instagram, TikTok, Facebook, Snapchat and Google-owned YouTube.