Snapchat on Monday launched a new in-app feature named Spotlight to highlight videos on the messaging app. Spotlight goes Snapchat to compete with other social video apps and features like TikTok and Instagram Reels (which was also appointed to compete with TikTok).

“We built Spotlight to be a achieve where anyone’s content can take center stage — exclusive of needing a public account, or an influencer following,” Snap said Monday in a blog post. “It’s a fair and fun achieve for Snapchatters to share their best Snaps and see perspectives from across the Snapchat community.”

Snaps submitted to Spotlight must be vertical videos that are up to 60 seconds long — no still-image photos or horizontal videos gave — and adhere to the messaging app’s Community Guidelines. Snap said Spotlight is meant to be a fun, distinct experience and isn’t a place for news or “overtly political” gratified. The 30-second video released to announce Spotlight includes short videos that look just like TikTok videos.

To kick off the new feature, Snap says it’ll distribute $1 million every day plus top creators who submit videos to Spotlight. The reward program will run throughout at least the end of 2020, Snap said.

Spotlight is available in the US, Canada, Australia, New Zealand, the UK, Ireland, Norway, Sweden, Denmark, Germany and France, with more countries “coming soon,” said Snap. 

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