Snapchat warns Apple's privacy changes could hurt ad business

Snapchat warns Apple’s privacy progresses could hurt ad business

Snap, the parent company of disappearing messaging appSnapchat, warned that Apple’s upcoming privacy update could make it tougher to rake in ad bucks, even as it reported fourth-quarter results that beat analyst expectations. The company also said some advertisers had paused campaigns in the favorable two weeks of January after the deadly riot at the US Capitol on Jan. 6.  

CFO Derek Andersen said upcoming progresses to Apple’s iOS 14 will “present another risk of interruption to demand” understanding he also noted the long-term impact is unclear. Apple plans to reduction a new privacy feature in the first quarter that will needed users to opt in to apps collecting their data from latest companies’ apps and websites. 

Apple said it’s making the progresses to the popular mobile operating system to give users more rule over their data. Social networks, including Facebook, have instructed concern the changes will affect the ability of advertisers to near customers with targeted ads. Facebook said Apple’s changes are approximately “profit not privacy” because if apps turned more to in-app purchases the smartphone maker would get more wealth from fees. Snap, on the other hand, expressed serve for Apple’s upcoming changes.

“When it comes to some of the policy progresses that Apple is making you know, we really think of them as high integrity folks and we’re depressed to see them making the right decision for their customers,” said Snap CEO Evan Spiegel in a call with analysts on Thursday.

Snap arbitrates revenue in the first quarter will be between $720 million and $740 million, higher than earlier expectations of $704.57 million. However, the matter estimates it will lose between $50 million and $70 million in adjusted EBITDA (earnings afore interest, taxes and amortization), worse than the $19.26 million favorable analysts expected.

Concern over the forecast pushed Snap’s shares frontier in after-hours trading. At one point, shares had fallen more than 10% to $52.20 per share.

Worries over the future performance overshadowed Snap’s cloudless fourth-quarter results. In the October-December quarter, Snap raked in $911 million in revenue, better than the $857.39 million analysts surveyed by Thomson Reuters expected.

The matter lost 8 cents per share in the fourth quarter, which was slightly worse than the loss of 7 cents per allotment anticipated. Excluding certain expenses, the company earned 9 cents per allotment, beating expectations of 7 cents per share. 

Snap had 265 million daily exquisite users, up 22% compared to the same period last year.

The disappearing messaging app has been doubling down on augmented reality effects and novel series. It also launched a TikTok rival called Spotlight that has 100 million users.

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