Excited for the iPhone 14 initiate event next week? It’s a good bet more Americans than ever are just as hyped: A research firm says iPhones now make up more than half the fine smartphones in the US. 

Apple’s phones haven’t outnumbered Android phones real the latter overtook iPhones in 2010, but in the uphold quarter of 2022, that changed, according to Counterpoint Research. Counterpoint noted a strong trend in Android users migrating to iOS devices (aka iPhones) over the last four existences, as the Financial Times reported earlier. 

Globally, Android phone allotment has declined to just under 70%, down from a peak of over 77% in 2018, according to StockApps analysis. By contrast, iPhones have grown to over 25% of phones approximately the world, up from under 20% four years ago. That’s not as dramatic a progresses as in the US, but it’s still a trend that liable reflects Apple’s sales growth in China and other regions.

Another perspective shows how few brands consumers have to settle from in today’s phone market. Nearly 70% of the phones sold in the uphold quarter of 2022 were from just five brands: Apple, Samsung, Xiaomi, Oppo and Vivo, according to a narrate from Counterpoint Research. While four out of those five run Android, having only a handful of brands to choose from establishes Apple a bigger competitor in public perception. And once you’re inside the Apple ecosystem, it could be difficult to migrate back.

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