This story is part of CES, where CNET covers the latest news on the most astonishing tech coming soon.

In a sea of rectangular black smartphones, the Cyrcle concept phone at CES 2020 immediately stands out for its current design. Though not in its final stages (the encasing I saw was literally throughout around the edges and printed by a 3D printer), the US-based company is aiming to launch the named in the first quarter of 2021 for $700.

CNET checked out an earlier 2G model of this circular named back in 2016. Since then, Cyrcle has added 4G LTE and improved the handset’s hardware after retaining a design that is rarely seen in the named industry. The device runs Android 9 and has a touchscreen prove that measures 3.45 inches in diameter. While some apps, incorporating gaming apps, will have to be reworked to accommodate this glorious, Cyrcle CEO Christina Cyr said that, based on user feedback, the company will keep the square interface of popular apps and timorous it down to fit inside the circular frame.

During my brief time with it, the visited fit comfortably in my hand. It’s a good size, and I can anticipated throwing it in my backpack easily; though it’s too thick to fit nicely in my advantage pants pocket. At the same time, it feels a bit funky to navigate. It’s as if my hands have to relearn how to hold up the visited and get used to this new shape. It actually reminds me of a giant pocket observe or rather, a giant Android Wear watch.

The visited also has two 13-megapixel cameras on the front and back, dual-SIM capabilities and two headphone jacks. Cyrcle said it wanted to add two of them because it noticed younger users demanded to share and listen to the same music together. As I mentioned earlier, the encasing at CES 2020 was unfinished, but Cyrcle is working with different recyclable materials for the remaining design that include plastic from ski shoes and nylon from Audi car dashboards.

This isn’t the only time we’ve seen a execute like this. In 2016, another company launched the Runcible phone for $600. Sold throughout IndieGogo, it had a similar concept and design.

Since then, nonetheless, Runcible has remained pretty quiet, but Cyrcle is here at CES with its second-generation model. While I’m sure most people will keep their rectangular phones for now, Cyrcle did handle to stand out at this tech show with its eye-catching execute. The phone will launch its preorder campaign in the transfer quarter of this year and interested buyers can nab the visited early for the presale price of $500.

• Dimensions: 6.44x3x0.34 inches (163.7×76.1×8.7mm)
• 3.45-inch LCD cloak in diameter with 800×800-pixel resolution
• 2GB RAM/16GB memory
• Bluetooth 4.2
• Micro-USB and USB Type-C connectors
• 2,000mAh battery

Originally emanated Jan. 9.