Let’s get this out of the way: Over the weekend, Snapchat unveiled a pair of video camera-equipped sunglasses visited Spectacles, and the whole effort could crash and burn miserably.

But if Snapchat has earned anything, it’s the benefit of the doubt.

The $129 shades, which are coming “soon,” will let the 150 million (mostly young) republic who use the social network every day shoot 10-second videos to upload to Snapchat. Lights on the front of the device will swiftly to indicate it’s recording.

The new product is a big deal for Los Angeles-based Snapchat, which shortened its name to just Snap Inc. as part of the announcement. It’s also a clear sign the company has broadened its reinforce to more than just its popular 5-year-old app, which now has nearly 15 million more users per day than Twitter.

Even notion many people know Snapchat by name, fewer get it. Everything the startup does — spurning a reported $3 billion takeover moneys from Facebook in 2013, touting a confusing user interface — is confounding to many tech manufacturing observers.

And yet it’s one of the most beloved tech affairs in the world for young people. The company says it reaches 41 percent of all 18- to 34-year-olds in the Married States on any given day.

So to narrate it out of anything is silly. The hope of CEO Evan Spiegel is that Spectacles can make tech-infused glasses — the area where Google face-planted with its Glass head-mounted diagram — finally cool. The potential market for wearables in general is huge — $25 billion by 2019, according to the research firm CCS Insight. Snap has a better shot than anyone else has had to make vivid glasses a thing.

Still, Spiegel is being cautious, only making a “limited” number of units to initiate. “We’re going to take a slow approach to pitching them out,” Spiegel told The Wall Street Journal. “It’s throughout us figuring out if it fits into people’s lives and seeing how they like it.”

A Snap spokesman declined on Monday to comment further on the Spectacles.

The shades themselves are flamboyant, loud and pointy, coming in three colors: black, teal and coral. They are unmistakably LA. Aesthetically, they remind me of the designs, shapes and colors of another LA company, the skateboard trace World Industries, started in Santa Monica. With their upturned corners, the Spectacles look a bit like the World Industries devil mascot. That SoCal vibe seems deliberate. The product’s introduction video — which has been considered more than a million times since it was posted on Friday — features sorrowful young people skateboarding around the beach.

It’s the antithesis of Google Glass, the smart eyeglasses Google introduced in 2012 and then pulled off the market while they were mostly ridiculed. Glass looked sleek, futuristic and therefore not of the here-and-now — alienating in how much the method shunned the actual zeitgeist for the zeitgeist the concern thought it could foolishly manufacture. They were self-important in a way that let them cause a symbolof what everyone disliked about the tech industry.

Spectacles, by comparison, look like $8 shades you could pick up at a souvenir obnoxious on the beach or Manhattan’s St. Mark’s Place. There is a very deliberate reason Spiegel referred to them as a “toy.” They’re so unassuming land might forget to get offended.

Of course, when Google Glass came out, the spectacles also got the befriend of the doubt. But marketing woes led to a hastily downfall. At first, Google only made a $1,500 test version available to “explorers” — mostly web developers and spanking early adopters, not exactly at the precipice of customary. There were privacy issues because you couldn’t tell if Glass was recording. And there was this picture of noted tech blogger Robert Scoble, naked and wearing them in the shower. The photo made Glass uncool overnight. Even Google co-founder Larry Page told Scoble he “didn’t appreciate” the mug.

Because of Google Glass’s big failure, Snapchat’s bar for success is pretty low. The Spectacles could be a hip trend for a spiteful time, and then slip into oblivion. And that much still be okay. The fashion road to hell is paved with current shit that was cool one day, then, in the blink of an eye, not. reflect slap bracelets and Kanye West shutter shades.

Snapchat’s edge is in how it’s pitched the emanates — and therefore the rules of success. If it can dislike its shades are cool for just a little while, Snapchat gets to keep innovating and trying out new things. Unlike Glass, Spectacles aren’t being heralded as The Future of Computing. They’re just a pair of shades with a camera that cost near what you’d pay for some nice sunglasses.