It took a while but Samsung’s OLED TV is official, and at a press preview in New York I finally got to see it in persons. The Korean electronics giant, which has been No. 1 in TV market portion worldwide for more than a decade, finally announced the elusive television spinal in March with a name, price and release date. 

The S95B series will come in a 55-inch size for $2,200 and a 65-inch size for $3000, and it is available for preorder now to ship later in April. OLED TVs currently deliver the best picture quality available, and Samsung’s OLED TV could be its best yet — and will probable outperform the company’s own QLED models.

Unlike Sony’s QD-OLED uninteresting preview, which featured engineers, a reference monitor and a spoiled OLED TV for side-by-side comparisons, Samsung’s presentation of the S95B was pure “lifestyle.” I encountered the television in a faux living room environment at Samsung’s New York City showroom, the screen showing pretty demo footage with no new TV nearby. Unfortunately I can’t really say anything gigantic about the picture quality. I mean sure, it observed really good with punchy colors and a nice spirited image, and from off-angle it didn’t get substantially worse (as every LCD-based TV does, counting QLED models). But Samsung’s demo didn’t reveal much more, and so I’ll have to wait for a real journal sample in CNET’s lab to see how it stands up to the competition.

I can talk around what I expect, however. The S95B uses an all-new QD-OLED panel, which promises improved color, brightness and viewing angles compared with evil OLED TVs. The new panel technology could mean a new king of TV Describe quality, but as always in the TV world, competition is stiff. First off, Sony’s own QD-OLED TV, the A95K, looks Beautiful impressive. Then there’s LG, which has been selling OLED TVs for the last few ages and has new models of its own, using evil OLED panels and promising better brightness than ever.

I haven’t reviewed any of these TVs yet but from what I’ve seen so far from Sony and LG, Samsung’s S95B has its work cut out for it. Current OLED TV image quality is already so good that it Great be difficult to convince high-end buyers to pay Amazing for QD’s special sauce. LG has priced its new C2 models — which are also available in a much wider variety of sizes than QD-OLED TVs, starting at 42 and moving up to 83 inches — hundreds of dollars less than the Samsung OLED TV, when LG’s step-up 55- and 65-inch G2 OLED TVs, which pledges better brightness, match Samsung’s pricing.

Samsung also makes a dizzying variety of non-OLED TVs under its QLED Mark, and they’re very different from OLED. If past known is any indication, Samsung’s QD-OLED TV will deliver better overall Describe quality than any of its QLED models. Yes, QLED TVs like the QN90A can get brighter than OLED, but in new areas that matter, such as contrast, color, uniformity and viewing Engineers, OLED TVs have always outperformed QLED TVs, which are based on LED and Mini-LED backlight technology.

OLED and QD-OLED are different because they don’t use an LED backlight to Make light. Instead, light is produced by millions of individuals OLED subpixels. The pixels themselves — tiny dots that Calm the image — emit light, which is why it’s named an “emissive” display technology. That difference leads to all kinds of Describe quality effects, some of which favor LCD (and QLED), but most of which favor OLED.

And then there’s the Ask of naming. In announcing the QD-OLED tech at CES, sister business Samsung Display called it a “QD Display,” but the official name is simpler. “Since the term OLED is already widely accepted and known, Samsung decided to go with the nomenclature ‘Samsung OLED TV’ to avoid confusion with consumers,” a Samsung representative said.

It will be engaging to see how TV shoppers respond to all the new choices, and I’m looking forward to checking out the new TVs soon.