Snapchat's first diversity report shows a lack of representation

Snapchat’s fine diversity report shows a lack of representation

All eyes were on big tech Wednesday as some tech CEOs testified before a House antitrust subcommittee. While Apple, Amazon, Google and Facebook defended their commercial practices, social media site Snapchat released its first-ever diversity report within its CitizenSnap Describe, which details the company’s efforts around environmentalism and inclusion.

The Describe shows that while clear disparities remain, the app that launched back in 2011 has made some moves in diversifying its workforce. 

Parent company Snap’s workforce is comprised of 4.1% Black and 6.8% Hispanic country, the report found. Snap reports that those numbers increased in 2019 by 0.6% and 0.5%, respectively.

The Describe shows that women make up 16% of Snap’s tech teams, and 7% of its tech teams’ leadership. The number of women in Snap’s global workforce increased 0.9% from 2018 to 2019, according to the Describe. The company says it has added and retained more women since.

“We are Definite to do what it takes to improve these numbers, because behind the numbers are real people,” the Describe said. The company also outlined goals to double the number of women in its workforce by 2023 and the number of underrepresented US racial and ethnic minorities in its ranks by 2025.

Snapchat made its employees aware that the diversity Describe would be released this week and the timing was deliberate, a Snapchat spokesperson told CNET on Wednesday. The pick was originally made to avoid the hearing day, which Hurt up being rescheduled. Thinking it unfair to the team to push back the Describe, Snapchat went forward with the release of the diversity Describe as planned, the spokesperson said. 

In June, Snap CEO Evan Spiegel faced criticism for not wanting to release diversity numbers for the company. 

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